Taoyuan, Taiwan & Santa Monica, CA –August 11, 2011 – HTC Corporation, a global
designer of mobile devices, today announced a strategic partnership and investment
with Beats™ Electronics LLC, the company redefining the audio market with its iconic
Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing
high performance sound to HTC phones.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class
companies to redefine the smart phone industry and define the future,”
said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope
Geffen A&M Records which is a division of Universal Music Group and a stakeholder in
Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to
clean up the destruction of audio caused by the digital revolution; and reengineer how
sound is delivered so that the consumer feels the music the way that the artist intended.”

HTC® and Beats™ have been working together to create superior mobile audio
experiences for consumers, which will result in a line of HTC devices integrated with
Beats sound innovations, available this fall.

“Beats has found a unique way to harness popular culture in a manner that is unlike any
other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand
that has been built around providing something very special, and we believe our
strategic partnership will provide customers with unbeatable sound on HTC phones. We
obsess over every detail of a consumer’s mobile experience and audio is a critical part of
that experience.”

HTC is known for unifying content, services and devices into unique mobile experiences.
And Beats is known for its unique consumer brand appeal and ability to reproduce the
full spectrum of sound captured in professional recording studios, allowing consumers to
hear music the way the artist intended. Bringing these two great brands together will
create superior mobile music and sound experiences, while accelerating HTC’s entry
into the youth and accessories markets globally.

Beats Electronics will continue to operate autonomously with Iovine as Chairman and
Luke Wood as President & COO with its current business partnerships that include
Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC. Iovine will also
continue serving as Chairman of Interscope Geffen A&M Records.

“Our customers have clearly responded to Beats and HTC, and Best Buy is proud to
feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are
committed to offering innovative and entertaining technologies that help consumers
enhance their lives. Our customers expect that from us. The unique HTC Sense
experience and the great sound of Beats provide prime examples of that focus.”

About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer
Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to
develop a new type of headphone with the capability to reproduce the full spectrum of
sound that musical artists and producers hear in professional recording studios. For
more information, please visit http://dre-monsterbeats.com. 

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